WEBINAR: The psychology of persuasion

Friday 9th March, 11am GMT / 12pm CET

Following his keynote address at Business Travel Show, BTiQ and PredictX is bringing an audience with Steve Martin, best-selling author and behavioural change expert, to our regular webinar series.

How can you achieve travel programme goals when people are spread across regions, cultures, and time zones, and playing the “I’m in charge” card is inappropriate?

This webinar will explore how the psychology of persuasion can influence your business travellers to stay within policy, book travel in advance and travel efficiently.

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persuasion panel


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