Wednesday 5th September, 11am London time / 12pm CEST
Behavioural science has been used outside of our industry for many years and the time has come for organisations to use it to better influence the decision making of travellers, meetings arrangers, and delegates.
Whether your organisation has a mandated policy or not, how can this ‘nudge theory’ achieve compliance, cost savings, and more? What steps can buyers take to ensure messages of positive reinforcement really work? How, when and where should the communications be sent? And how can data be used to improve the outcomes?
This webinar brings together experts to discuss how to employ behavioural economics within your travel and meetings programme. If you are looking to influence change in a mature programme, this webinar is for you.
Speakers will be announced soon.
By registering for this webinar you consent to your contact details to be shared with our partner Capita Travel and Events, who may contact you with relevant products and services.
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